Website Design & Digital Strategy

Every business has different goals, and every website should reflect them. Rather than using the same approach for every client, I focus on understanding what makes each business unique, then create a website that helps them connect with the right audience. These are a few examples of that process.

Need A Ride Flagstaff

Local transportation website with SEO and Google Business optimization.

Need A Ride Flagstaff Website Homepage Header

Helping a local transportation business build trust and improve online visibility.

I first met Anthony while traveling in Arizona, where his friendliness and local knowledge made such a positive impression that we started talking about his business. He wanted a professional website that would help travelers discover his transportation services online while making it easy to learn about the areas he serves.

Because so much of his business comes from word of mouth, another important goal was giving happy customers a place to share their experiences. Along with building a mobile-friendly WordPress website, I created and optimized his Google Business Profile so clients could easily leave reviews and improve his visibility in local search results.

Project highlights

  • WordPress website design
  • SEO-focused copywriting
  • Local SEO strategy
  • Google Business Profile setup
  • Review collection strategy
  • Mobile-friendly design

The Balloon Boutique

WordPress website showcasing custom balloon designs and event services.

The Balloon Boutique New Orleans Website Homepage Header

Creating a cheerful online presence for a growing local business.

The Balloon Boutique is a New Orleans business specializing in custom balloon designs for celebrations and special events. After seeing my work through a mutual connection, the owner asked me to create a website that would showcase her portfolio and make it easier for potential customers to explore her services and get in touch.

The focus was on creating a bright, welcoming website that let her balloon designs take center stage while organizing information in a clear, user-friendly way.

Project highlights

  • WordPress website design
  • Homepage and page layout
  • Portfolio/gallery organization
  • Content organization
  • Mobile-responsive design
  • SEO-friendly site structure

The Mindful Wellness Traveler

An SEO-driven wellness and travel publication blending storytelling, history, and mindful exploration.

The Mindful Wellness Traveler Website Header

Building a digital brand around meaningful travel and storytelling.

The Mindful Wellness Traveler is a travel and wellness platform I created to inspire more intentional ways of exploring the world. Blending travel, wellness, history, and personal growth, the website goes beyond destination guides to encourage deeper connections with people and places through authentic storytelling.

From the ground up, I’ve designed and managed every aspect of the platform, including the website, branding, SEO strategy, long-form content, email marketing, social media, Pinterest, and an integrated Shopify store featuring digital products. The site continues to evolve through ongoing optimization, content creation, and audience growth.

Project Highlights

  • WordPress website design & development
  • Shopify store setup & integration
  • Brand identity & visual design
  • SEO strategy & content architecture
  • Long-form copywriting & blogging
  • Email marketing & lead generation
  • Pinterest & social media strategy
  • Affiliate marketing
  • Digital product creation
  • Website management & optimization

Website | Pinterest | Instagram | Threads | Facebook | Shop

Mukikapup’s Travels

A travel publication featuring photography, destination guides, and stories that inspire curiosity and exploration.

Mukikapup's Travels Website Header

Creating a travel publication through photography, storytelling, and SEO.

Mukikapup’s Travels is a travel and photography publication I created to share destinations through compelling imagery, cultural storytelling, and practical travel resources. Drawing from years of solo travel and international experiences, the website combines photography, history, and travel writing to help readers discover places from a more meaningful perspective.

As the creator, I’ve built and managed every aspect of the platform, from website design and SEO to photography, content strategy, Pinterest, and social media. I also implemented affiliate marketing and SHE Media display advertising as part of the site’s long-term monetization strategy while continuing to grow its content library and search visibility.

Project Highlights

  • WordPress website design & development
  • Travel photography & visual storytelling
  • SEO strategy & content planning
  • Long-form travel writing
  • Pinterest & social media integration
  • Affiliate marketing
  • SHE Media display advertising
  • Website management & ongoing optimization

Website | Pinterest | Instagram | Threads | TikTok | Shop