Writing & SEO

Creating content that helps organizations tell better stories, build trust, and grow their online presence through strategic writing, SEO, and content strategy.

From long-form articles and website copy to editorial planning, email marketing, and brand messaging, I create content that connects with audiences while supporting measurable business goals. With experience spanning startups, nonprofits, travel, hospitality, higher education, and eCommerce, I enjoy translating complex ideas into engaging, human-centered communication.

Featured Projects

Mindful Wellness Traveler

Building an SEO-driven travel publication from the ground up.

I founded Mindful Wellness Traveler as a content platform that combines travel, wellness, photography, video, and SEO. From content strategy and keyword research to editorial planning, WordPress publishing, photography, analytics, and email marketing, I oversee every aspect of the brand’s content ecosystem.

Role
Founder • Writer • SEO Strategist • Photographer • Web Designer

Project Highlights

  • SEO strategy
  • Website Copy
  • Long-form articles
  • WordPress publishing
  • Photography & video
  • Email marketing
  • Content planning

GoGoGuest

Helping a hospitality technology start-up company communicate with clarity.

I created SEO blogs, website copy, guest articles, LinkedIn content, press releases, and marketing materials that translated complex hospitality technology solutions into clear, engaging content while supporting the company’s marketing goals.

Role
Content Strategist • SEO Copywriter

Project Highlights

  • SaaS copywriting
  • Website copy
  • SEO blogs
  • Brand voice
  • LinkedIn content
  • Press Releases
  • Hospitality technology

CustomUSB

Creating educational content that drives search visibility and product discovery.

I wrote long-form articles, product descriptions, category pages, buying guides, and case studies designed to educate customers while supporting SEO and conversions.

One article earned this feedback from the client:

“Wow. No BS. This is the best category article we’ve ever published.”

Role
SEO Copywriter • Thought Leader

Project Highlights

  • eCommerce SEO
  • Product descriptions
  • Buying guides
  • Case studies
  • Long-form content
  • Keyword research

NewlyWords

Making meaningful stories easier to discover for a collaborative memory book start-up.

I developed SEO-informed articles that answered customer questions, supported search visibility, and helped communicate the value of a collaborative memory-book platform.

Role
Content Writer • SEO Strategist

Project Highlights

  • Educational content
  • SEO writing
  • Audience research
  • Blog strategy
  • Content marketing
  • Storytelling

Email Marketing

Building relationships through thoughtful email communication.

I’ve written welcome sequences, nurture campaigns, promotional emails, and launch content for coaches, entrepreneurs, and small businesses, focusing on building trust and encouraging meaningful engagement rather than simply selling.

Role
Email Copywriter • Content Strategist

Services & Expertise

Content Strategy

  • Editorial planning
  • Content strategy
  • Brand storytelling
  • Audience research
  • Content audits

Writing & Communications

  • Long-form articles
  • Website copy
  • Email marketing
  • Thought leadership
  • Press releases
  • Social media
  • Case studies

SEO & Publishing

  • Keyword research
  • On-page SEO
  • WordPress
  • Analytics
  • AI-assisted workflows

Additional Writing Experience

My work extends beyond traditional copywriting into content strategy, research, communications, and storytelling. I’ve created content for SaaS companies, hospitality brands, eCommerce businesses, travel publications, nonprofits, wellness organizations, and educational institutions, adapting my writing to audiences ranging from consumers to academics.

My background also includes professional academic editing for journal articles, excavation reports, and research publications, along with extensive research writing through two master’s degrees in Biblical Studies and Archaeology, respectively. These experiences strengthened my ability to analyze complex information, identify what matters most, and communicate it clearly for diverse audiences.

Beyond client work, I’ve written guest articles for industry publications, business websites, and travel blogs, while my experience in photography, filmmaking, journalism, and screenwriting has shaped a storytelling approach that extends well beyond SEO. Rather than creating isolated pieces of content, I enjoy developing cohesive content ecosystems that connect strategy, writing, visuals, and user experience.